About
The history of the Romeo Gigli brand, from its first appearance in New York in 1979 to the present era
under the creative direction of Alessandro De Benedetti, tells a story of continuous innovation and renewal
in the fashion landscape. With the support of Dimitri, a master tailor of the time, Gigli was able to develop
a distinctive talent that reinvented the proportions of the female silhouette. His debut collection in 1983
marked the beginning of a new stylistic era, featuring jersey dresses that hugged the body, cropped
jackets, and an undefined color palette.
This debut divided the fashion world between those who saw
Gigli as an innovator of a new femininity and those who remained attached to more traditional visions.
Quickly establishing himself as one of the greatest innovators in fashion, Gigli distinguished his creations
through his ability to draw inspiration from various cultures and historical periods, offering a poetic and
multidimensional vision that redefined the aesthetics of the 1980s. His runway shows in Milan, New York,
and a memorable presentation in Paris in 1988 solidified his status, with each garment telling a story of
conceptual exploration beyond the two-dimensionality of fabric.
After years of absence due to financial difficulties, the brand was revitalized under the ownership of
Eccentric, which appointed Alessandro De Benedetti as creative director starting with the Spring/Summer
2020 womenswear collection. With a background shaped in Paris at the haute couture atelier of Thierry
Mugler and significant experience as creative director for Mila Schön, De Benedetti was seen as the only
designer capable of embodying the dreamlike aesthetic and refined taste of Gigli, offering a timeless
vision of modern fashion that respects the brand’s historical heritage and stylistic identity.
Under De Benedetti’s direction, the brand seeks to rediscover the magical and sophisticated touch that
has always defined Romeo Gigli, introducing draped designs, layered ruffles, asymmetric bows, and
innovative garment construction. This new chapter aims to reaffirm the brand’s position in the fashion
elite, with a strategy focused on penetrating international markets and expanding licensing agreements in
the luxury perfume and accessories sectors.
With a refined aesthetic and a contemporary vision that updates the brand’s heritage, Romeo Gigli is
preparing for an increasingly structured expansion. The SS25 collection marks a crucial moment in this
growth path, supported by a carefully planned distribution strategy. The commercial management of the
collection has been entrusted to Studio Zeta, a Milan-based international showroom and distribution
platform with an extensive network of international buyers, ensuring the brand’s presence in the world’s
most prestigious boutiques.
At the same time, production is managed by Atelier55 Milan, a leading company specializing in high-level
sartorial craftsmanship. Through cutting-edge production techniques and a savoir-faire that blends
traditional craftsmanship with innovation, Atelier55 ensures that every Romeo Gigli garment reflects the
essence of contemporary luxury, preserving the brand’s legacy while projecting it towards new standards
of excellence.
Overseeing the brand’s communication strategy is Teresa La Fosca, a specialist in branding, visual
identity, and press relations, whose contribution is essential in consolidating the brand’s global image and
narrative.
Romeo Gigli stands as the perfect synthesis of creative vision, manufacturing excellence, strategic
distribution, and refined communication, marking a decisive step in its international relaunch.